Yellow Capital Blog/Liquidity and Tokenomics/NFT and the Crypto Market: A Comprehensive Analysis

NFT and the Crypto Market: A Comprehensive Analysis

Tuesday, November 14, 2023


Non-fungible tokens (NFTs) have taken the world by storm in recent years, creating a new asset class and revolutionizing how we interact with digital assets. While NFTs were initially met with skepticism, they have quickly gained mainstream attention and are now having a significant impact on the broader crypto market. The NFT market has grown rapidly in recent years, with total trading volume reaching over $40 billion in 2021. This growth has had a significant impact on the broader crypto market, and NFTs are now considered to be a major driver of innovation and adoption.
In this comprehensive analysis, we will explore the influence of NFTs on the crypto market, examining how they have brought new audiences, introduced innovative development opportunities, and reshaped the business landscape. We will also discuss how non-crypto businesses are getting involved in the NFT space and how this is accelerating crypto adoption.

NFTs: A New Asset Class

  • NFTs are digital assets that represent ownership of unique items, such as artwork, music, collectibles, and even virtual land. Unlike fungible tokens, such as Bitcoin or Ethereum, which are identical and can be exchanged for one another, NFTs are non-fungible, meaning that each token is unique and cannot be replaced by another.
    This unique property of NFTs has opened up a new world of possibilities, allowing for the creation and ownership of digital assets in a way that was never before possible. NFTs have also introduced a new level of scarcity to the digital world, making them more valuable and desirable.

Different use cases for NFT

Different use cases for NFT

NFTs are being used for a wide range of purposes, including:

  • Digital art: When NFT is being used to represent ownership of digital artworks. This has created a new market for digital artists and has made it easier for people to collect and trade digital art.
  • Collectibles: When NFT is being used to represent ownership of digital collectibles. This includes things like sports cards, trading cards, and other digital items.
  • In-game items: When NFT is being used to represent ownership of in-game items. This allows players to own their in-game items and can even open up new possibilities for monetization.
  • ​Real-world assets: When NFT is being used to represent ownership of real-world assets, such as real estate and vehicles. This is still in its early stages, but it has the potential to revolutionize the way we own and trade assets.

The Impact of NFTs on the Crypto Market

The emergence of NFTs has had a profound impact on the crypto market, bringing new audiences, stimulating innovation, and expanding the overall market capitalization.

New Audience
NFTs have attracted a new audience to the crypto market, particularly individuals from the art, gaming, and collectibles industries. The appeal of NFTs lies in their ability to represent ownership of unique digital assets, something that resonates with individuals who appreciate and value creativity and exclusivity. And because NFTs are typically purchased with cryptocurrencies, such as Ethereum, this has led to increased demand for these cryptocurrencies, which has helped to drive more new users.

Drive organic growth for your tokens with Yellow Capital's Crypto Market Making services.

Our team of experts specializes in creating a sustainable and profitable crypto market for your tokens through our proven strategies including crypto market makingalgorithmic trading, liquidity provision, token growth, and crypto exchange listing.

Yellow's algorithmic trading infrastructure can connect to over 100 exchanges, and our constantly evolving architecture is compatible with all major Blockchain protocols.

Schedule a Call now with Yellow Capital

NFTs have sparked a wave of innovation within the crypto space, leading to the development of new platforms, protocols, and applications. This innovation is driving the growth of the NFT ecosystem and expanding its reach into various industries.

Market Capitalization
The rise of NFTs has significantly contributed to the growth of the overall crypto market capitalization. The total value of NFTs sold has reached $71.4 billion, and the demand for these assets continues to grow with the NFT total market cap projected to increase to $231 billion by 2030.

Business Integration
Numerous crypto businesses have integrated NFT technology into their operations, creating new revenue streams and expanding their product offerings. This integration is further fueling the growth of the NFT ecosystem and its influence on the broader crypto market.

Non-Crypto Businesses and NFT
The appeal of NFTs has also attracted the attention of non-crypto businesses, such as fashion brands, sports organizations, and entertainment companies. These businesses are exploring the use of NFTs to enhance their brand engagement, create new revenue streams, and connect with new audiences.

Accelerating Crypto Adoption
The involvement of non-crypto businesses in the NFT space is helping to accelerate crypto adoption. For example, a study shows that around one-third of sports fans own an NFT and/or crypto. It became possible thanks to the involvement of sports organizations like the NBA, the MLB, FC Barcelona, Inter Milan, Manchester United, and many more.
As more people become familiar with and buy NFTs, they learn more about the underlying blockchain technology and are more likely to consider using cryptocurrencies for other purposes, such as making payments or investing in other digital assets.

Non-crypto companies and NFTs

Non-crypto companies are joining the NFT wave to provide services that extend beyond the cryptocurrency realm. These businesses are utilizing their expertise to improve the value proposition of NFTs and enhance the user experience. The NFT community has welcomed this participation as it fosters a more inclusive and accessible environment for everyone.
There are a lot of examples of non-crypto companies involved in NFTs, below you can find the biggest of them.

Fashion brands:

Gucci has released its line of digital collectibles, including virtual clothing and accessories. The brand has also collaborated with artists like Trevor Jones to create unique NFT experiences.

Louis Vuitton has partnered with the digital artist Beeple to create a series of NFTs as part of its LV Art project. The collaboration showcases the integration of NFTs into the art world and the interest of luxury brands in leveraging this technology.

Nike is involved in the NFT space through initiatives such as acquiring RTFKT, launching an NFT marketplace, creating virtual merchandise and experiences, establishing a metaverse presence, engaging with the community, and embracing digital innovation.

Nike NFT

Adidas has partnered with the Bored Ape Yacht Club (BAYC) NFT collection to release limited-edition merchandise and digital wearables. This collaboration between a renowned brand and a popular NFT project reflects the growing mainstream appeal of NFTs.

Food and beverage brands:

Coca-Cola has released a series of NFTs commemorating its long history. The NFTs feature digital collectibles, including vintage ad campaigns and iconic packaging designs.

Coca-Cola NFT collection

McDonald's has partnered with the digital artist McD x Cactus Plant to create a series of NFTs. The NFTs feature digital collectibles, including virtual burgers and fries.

Budweiser has released a series of NFTs inspired by its Clydesdale horses. The NFTs feature digital collectibles, including virtual horses and beer cans.

Entertainment brands:

Warner Bros. has partnered with DC Comics to release a series of NFTs featuring iconic superheroes like Batman and Superman. The NFTs feature digital collectibles, including virtual trading cards and artwork.

Marvel has partnered with VeVe, an NFT marketplace, to release a series of NFTs featuring iconic characters like Spider-Man and Iron Man. The NFTs feature digital collectibles, including virtual trading cards and 3D statues.

Star Wars has released a series of NFTs featuring iconic characters like Darth Vader and Luke Skywalker. The NFTs feature digital collectibles, including virtual trading cards and artwork.

Additionally, companies and organizations like Visa, Mastercard, Ticketmaster, Under Armour, The International Cricket Council, and music artists like Kings Of Leon, Snoop Dogg, Eminem, Post Malone, and many more have been involved with the NFT market.

Impact of NFTs on different crypto asset classes

NFTs have had a varying impact on different crypto asset classes. Some of the most notable impacts include:

Bitcoin has been relatively unaffected by the growth of the NFT market. This is because Bitcoin is not the primary cryptocurrency used to purchase NFTs.

Ethereum has been the biggest beneficiary of the growth of the NFT market. This is because Ethereum is the blockchain on which most NFTs are built.

Other Layer 1 blockchains, such as Solana and Polygon, have also seen increased adoption due to the NFT market. This is because these blockchains offer faster and cheaper transactions than Ethereum.

The altcoin markets have also benefited from the growth of the NFT market. This is because many altcoins are used to purchase NFTs.

Risks Related to NFT Ownership

There are several risks associated with owning NFTs. One risk is that the underlying asset may not be as valuable as the NFT itself. For example, an NFT that represents a digital artwork may only be worth a fraction of the price of the physical artwork. Additionally, there is a risk that the NFT may not be properly stored or secured, which could lead to it being stolen or lost.

Challenges and opportunities for the NFT market

The NFT market is still in its early stages of development, and some challenges need to be addressed. Some of the biggest challenges include:

  • Scalability: The Ethereum blockchain, which is the most popular blockchain for NFTs, is facing scalability issues. This means that the network can become congested, which can lead to high transaction fees and slow transaction speeds.
  • Regulation: The NFT market is still largely unregulated. This raises concerns about investor protection and the potential for fraud.
  • Environmental impact: The NFT market has a significant environmental impact due to the energy consumption required to power the blockchains on which NFTs are built.
  • Intellectual property (IP) protection: There are concerns about the lack of IP protection for NFTs. This could lead to counterfeit NFTs being created and sold.
  • Fraud: There have been many cases of fraud in the NFT market. This could damage the reputation of the market and deter potential investors.
  • Wash trading: Wash trading is a form of market manipulation that involves buying and selling NFTs to artificially inflate their prices. This has been a problem in the NFT market, and it could make it difficult for investors to identify legitimate NFT projects.

Despite these challenges, the NFT market also offers huge opportunities. Some of the biggest opportunities include:

  • New business models: NFTs can be used to create new business models, such as fractional ownership of digital assets and digital collectibles.
  • New ways to engage with consumers: NFTs can be used to create new ways for brands to engage with consumers, such as through loyalty programs and exclusive content.
  • New applications for blockchain technology: NFTs are helping to drive the development of new applications for blockchain technology, such as decentralized finance (DeFi) and the metaverse.


NFT is still a relatively new phenomenon, but it has already revolutionized the way we interact with digital assets and has had a significant impact on the broader crypto market. It increased demand for cryptocurrencies, created new use cases for cryptocurrencies, stimulated innovation, expanded the overall market capitalization, and raised awareness of the crypto market.
The future of NFT and its impact on the crypto market is uncertain. However, as more businesses integrate NFT technology and non-crypto businesses enter the space, it is clear that NFTs are a disruptive force, and we can expect to see even more growth and adoption in the years to come.

About Yellow Capital

Yellow Capital is a leading venture capital and crypto market maker firm focused on supporting crypto projects. The company is helping businesses navigate the complexities of the NFT market. We offer a range of services, including crypto market-making, venture investments, and cash flow provision, to help businesses capitalize on the opportunities presented by the crypto and NFT markets.

Contact us if you are interested in learning more about how Yellow Capital can help your Web3 business succeed. We would be happy to discuss your specific needs and make your crypto dream come true.

customer1 png

Hi, I am Alexis Yellow

Chairman of Yellow Capital

Are you ready for a wild career transition? I went from launching rockets into outer space at the European Space Center to helping Token Issuers launch their Crypto Projects!

Yellow Capital provides advisory services, strategic investments, and prime crypto market making.

Join me on this journey as I share my experiences and expertise in the crypto world, and maybe we'll even launch a few successful projects together!

1 png


Private Rounds

- Early stage pre-listing
- Investment and Incubation

Market Making

Token Issuers

- We are Prime Market Makers for the projects we invest into.

Increase Your Cash Flow

Listed Tokens

- We buy up to $5,000,000

Exclusive For the Projects We Invest In

Get Free Market Making

Our investment strategy involves providing deep liquidity crypto market making to the projects we invest in. This approach allows us to ensure continuous and substantial liquidity in exchanges. By doing so, we aim to increase market efficiency and reduce price volatility. We help to stabilize prices and reduce the bid-ask spread, which can lower transaction costs for traders. This usually attracts more traders to the markets, by making it easier and less risky to trade your token which can help to increase the overall liquidity and trading volumes both for the benefit of traders and issuers. However, we recognize that providing liquidity also comes with potential risks, which we carefully evaluate and manage as part of our investment decision-making process.