Blog
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How to Choose the Right Market Maker: 5 Key Criteria Every Project Should Know
- August 25, 2025
- Posted by: Alina Malysheva
- Category: Market Making
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By Freya Yu, Business Development Manager at Yellow Capital Launching a token is one of the most important milestones in any project’s journey. Teams often focus on tech, community, and marketing. But there’s one factor that is often overlooked – choosing the right market maker. A market maker isn’t just there to “post orders” on
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The BD Superpower: How Strategic Liquidity Unlocks Crypto Partnerships and Growth
- July 25, 2025
- Posted by: Stan Lieutenko
- Category: Crypto Liquidity
By Stan Liutenko, VP of Growth at Yellow Capital. In my seven years in crypto, I’ve sat in hundreds of partnership meetings. I’ve seen brilliant founders with game-changing tech, slick presentations, and a vision that could reshape a whole ecosystem. But I’ve also seen many of those promising conversations fizzle out for a reason that
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Why Your Token Price Crashes – Part 2: Emissions, Unlocks & the Supply Shock Trap
- July 23, 2025
- Posted by: Diego Martin
- Category: Why Your Token Price Crashes
A Founder’s Guide to Avoiding Economic Suicide in Web3 By Diego Martin, VP of Sales & Investments at Yellow Capital. In crypto, we talk a lot about demand – how to drive adoption, utility, and engagement. But in my experience, it’s not always the lack of demand that kills a token – it’s utility. Or
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How to Pitch Like a Pro: A VC’s Guide to Winning the Room
- July 10, 2025
- Posted by: Viivek Mehata
- Category: Guides
By Viivek Mehata, Portfolio Manager at Yellow Capital As a Portfolio Manager at Yellow Capital, I’ve sat through hundreds of startup pitches – some brilliant, others forgettable. More often than not, it’s not the product that wins us over. It’s the pitch. A great pitch doesn’t just inform – it excites, convinces, and makes us
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Why Your Token Price Crashes – Part 1: Design Errors That Kill Your Market
- July 7, 2025
- Posted by: Diego Martin
- Category: Why Your Token Price Crashes
A Founder’s Guide to Avoiding Economic Suicide in Web3 By Diego Martin, VP of Sales & Investment at Yellow Capital In DeFi and Web3, it’s easy to get excited about innovation, but a token’s price isn’t just driven by market sentiment. It’s a mix of supply, demand, utility, and governance. If any of these pillars
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How AI Is Reshaping Crypto Market Making – And Why I’m Betting On It
- June 17, 2025
- Posted by: Marvin Fangre
- Category: AI, Market Making
I’ve been working in crypto long enough to witness its wild cycles – from DeFi summers to NFT winters – and if there’s one constant, it’s that the infrastructure keeps getting smarter. Recently, I’ve become convinced that the next big leap won’t come from a new L1, or even a regulatory breakthrough. It’s going to
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Top Things Investors Look For: Beyond the Pitch Deck
- June 11, 2025
- Posted by: Alina Malysheva
- Category: Investments
In the fast-moving world of web3 and tokenized ecosystems, it takes more than a flashy pitch or a well-designed whitepaper to convince seasoned investors. At Yellow Capital, we evaluate dozens of projects weekly, and while each one is unique, the fundamentals we care about tend to stay the same. Here are the top things we,
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5 Things I Always Tell Projects Before They Launch a Token
- June 6, 2025
- Posted by: Marvin Fangre
- Category: Crypto
Working at a market-making company, I’ve had a front-row seat to dozens of token launches – some that soared and others that unraveled before they even got going. When teams come to us, they typically seek assistance with price stability and liquidity provision. But more often than not, we end up diving into a whole
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Weekly Crypto Digest: Top Stories for February 10 – 16, 2025
- February 16, 2025
- Posted by: Alex Kostenko
- Category: Crypto
The top crypto stories of the week include Argentina’s LIBRA token collapsing 94% after a promotion from President Javier Milei, triggering a political scandal, Ethereum developers fast-tracking upgrade cycles, Binance reaching a legal pause with the SEC, Strategy (ex-MicroStrategy) expanding its BTC holdings, and Grayscale filing for a Cardano ETF. Crypto Scams, Argentine Style On
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Why Every Token Needs a Market Maker
- February 12, 2025
- Posted by: Alex Kostenko
- Category: Crypto
It is one thing to launch a token—another to ensure that it actually trades well in the crypto market. Without token market making, even the most promising projects can suffer from poor liquidity, price manipulation, and extreme price volatility that frightens investors. Consider the following: a new DeFi token is listed on a popular exchange. Initial traders are optimistic, but