Yellow Capital > Articles by: Diego Martin
Diego Martin
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Why Your Token Price Crashes – Part 2: Emissions, Unlocks & the Supply Shock Trap
- July 23, 2025
- Posted by: Diego Martin
- Category: Why Your Token Price Crashes
No CommentsA Founder’s Guide to Avoiding Economic Suicide in Web3 By Diego Martin, VP of Sales & Investments at Yellow Capital. In crypto, we talk a lot about demand – how to drive adoption, utility, and engagement. But in my experience, it’s not always the lack of demand that kills a token – it’s utility. Or
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Why Your Token Price Crashes – Part 1: Design Errors That Kill Your Market
- July 7, 2025
- Posted by: Diego Martin
- Category: Why Your Token Price Crashes
A Founder’s Guide to Avoiding Economic Suicide in Web3 By Diego Martin, VP of Sales & Investment at Yellow Capital In DeFi and Web3, it’s easy to get excited about innovation, but a token’s price isn’t just driven by market sentiment. It’s a mix of supply, demand, utility, and governance. If any of these pillars